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About us

About Timdel Holdings. UK senior operator for strategy, product and delivery.

Meet the operator behind Timdel Holdings and see how strategy, product and business analysis, run by one senior hand, close the distance between decision and value captured.

Our Story

Why Timdel Holdings exists

Timdel Holdings Limited was founded by Timothy Odubanjo, a Product leader and senior business analyst whose career spans regulated banking at a global tier-one bank, enterprise retail at Boots UK and B2B SaaS at Klockner Pentaplast, leading product strategy, ownership, backlog management and business analysis across complex change programs.

The founding insight is simple. Organisations rarely lack ambition; they lack senior product, strategy and analysis capability to convert that ambition into shipped outcomes. Timdel supplies that capability on a flexible, senior-led basis, with a named practitioner in the room and no layers between the client and the thinking.

The name Timdel draws from the founder's identity and signals a belief that the best consulting relationships rest on personal accountability. When Timdel commits to an outcome, a named professional is accountable for delivering it.

Areas of Expertise

Broad stack. Deep experience.

Strategy Consulting
Product strategy, roadmap rationale, prioritization frameworks, AI adoption and operating model design across regulated banking, enterprise retail and B2B SaaS.
Product Consulting
Interim and fractional product ownership, discovery and definition, backlog and release strategy and the trade-off calls that turn strategy into shipped work.
Business Analysis Consulting
Requirements that trace to value, current and future state process design, UAT strategy and benefits realisation for regulated change programs.
Domain Depth
Salesforce CRM, authentication and identity, ERP implementation, payments and checkout and platform replatforming, used as context, not sold as products.
Sector Experience
SectorOrganisation
Regulated BankingGlobal tier-one banking group
Enterprise RetailBoots UK and Walgreens Boots Alliance
B2B SaaSKlockner Pentaplast
Financial Education and AICFA Institute (Ask CFA AI Programme)
Credentials
SAFe Agile PMSAFe POPMICAgile ICP-PDMPRINCE2 FoundationBCS Business AnalysisBCS Business ChangeAI Product ManagementGenerative AI Strategy
Canary Wharf skyline representing regulated banking sector experience.
Regulated banking
Retail flagship interior representing enterprise retail sector experience.
Enterprise retail
Modern data infrastructure representing B2B SaaS sector experience.
B2B SaaS
Our Values

Our four values: evidence, candour, seniority, ownership

These are the principles the work is held to. They shape what we take on, how we run it and how we prove it landed.

01

Evidence before opinion

Every recommendation carries its reasoning and its confidence level. Where the evidence is absent, we say so and go and build it before taking a firm position.

02

Say the hard thing early

The costliest problems are the ones everyone can see and no one will name. We surface them early, not at the closure report, while there is still time to act.

03

Senior, or not at all

The person who wins the work does the work. No bench, no handoff, no junior consultant learning on your budget. If it sits outside our experience, we say so and, where we can, point to someone better placed.

04

Own the number

Benefits are measured after go-live, not claimed at kickoff. We define the measure, agree the owner and stay through the part most engagements skip.

Selected Work

Outcomes we owned.

Nine years delivering measurable commercial outcomes across regulated retail, banking and B2B environments. Employer names are anonymised. Every metric below was owned or co-owned as product lead.

+12%
payment authorisation uplift
multi-PSP checkout
−17%
cart abandonment reduction
address and basket redesign
+25%
B2B retention uplift
platform migration
−27%
payment complaints reduction
error and recovery journey
P
Group P

Payments

Multi-PSP acceptance, alternative payment methods and payment success optimisation in regulated retail environments.

J
Group J

Customer Journeys

Authentication, checkout and loyalty journey design across dual-territory regulated retail markets.

M
Group M

Platform and Modernisation

Core banking modernisation and enterprise platform migration programs across banking and B2B manufacturing.

Case studies anonymise employers and redact internal strategy, vendor names and commercial terms.

Work with us.

We hold a small number of client engagements at any one time so every client receives genuine senior attention.

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