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Case studies

Client work and measured outcomes

Selected AI, product ownership and business analysis work across financial education, banking, retail and B2B platforms

Featured AI work
Senior leaders reviewing an AI product decision
AI product management

CFA Institute | Financial education

Ask CFA AI Programme

Timothy Odubanjo worked on the CFA Institute Ask CFA AI Programme in an AI product and senior business analysis capacity

Client need
Translate an approved AI case into product requirements and production decisions
Work
Product definition and senior business analysis across the delivery pathway
Disclosure
Confidential implementation detail and unverified measures are not published
View the AI product service
Selected Work

Nine years delivering measurable commercial outcomes across regulated retail, banking and B2B environments. Employer names are anonymised. Every metric below was owned or co-owned as product lead.

+12%
payment authorisation uplift
multi-PSP checkout
−17%
cart abandonment reduction
address and basket redesign
+25%
B2B retention uplift
platform migration
−27%
payment complaints reduction
error and recovery journey
P
Group P

Payments

Multi-PSP acceptance, alternative payment methods and payment success optimisation in regulated retail environments.

J
Group J

Customer Journeys

Authentication, checkout and loyalty journey design across dual-territory regulated retail markets.

M
Group M

Platform and Modernisation

Core banking modernisation and enterprise platform migration programs across banking and B2B manufacturing.

Case studies anonymise employers and redact internal strategy, vendor names and commercial terms.